BRIEF // Design a direct mail brochure that will create interest in the recently renovated Customhouse Quay building in Wellington’s CBD. It should highlight the benefits of new, modern office space inside a classic and historic facade – the best of both worlds.
SOLUTION // The redevelopment included five new floors on top of the original building. We used this as our foundation in creating the brochure. It uses an unusual concertina fold that is accentuated by an overlay of transparent paper. This transparent layer was printed with key words and information highlighting the history of the building, while the details of the renovation and modern facilities were underneath.
Spot UV and a gold metallic ink were also used to create the impression of something old and something new working together in harmony. The Customhouse Quay brochure generated a great deal of interest and feedback was that it stood out from the crowd as having more character and special interest than the average direct mail piece.