BRIEF // Design a recipe book for Floriditas Cafe that not only showcases the delicious recipes that have kept customers coming back year after year but also portrays the friendly, stylish and laid back feel of the Cafe / Restaurant.
SOLUTION // Full color photography by award winning photographer Grant Sheehan combines with simple and elegant typography setting the theme and tone for the book. Mouth watering images of completed dishes with ingredients and recipes sitting adjacent combine with photography of the environment and the friendly, relaxed staff.
Subtle design features such as the paisley wall paper being used for end papers create a strong visual connection between the Cafe and the book. As an added bonus the book comes in more than one flavour! You have your choice of the bright raspberry red or the understated avocado green.