BRIEF // With e-newsletters and unwanted junk mail filling inboxes, typeface was asked to design a quarterly newsletter for the Traffic Design Group that clients and staff would want to both read and keep.
SOLUTION // By using an interesting gate-fold and arrow-shaped die-cut, the Traffic Design Group newsletter created visual and tactile interest. Unlike digital equivalents, this newsletter won’t get dumped into the trash before it’s even opened.
Each newsletter is differentiated with its own colour, and the crisp typography and clean layout enables readability and functionality. High-quality photography is commissioned for key articles, making sure the newsletter maintains the highest possible design standard at all times.