BRIEF // Despite the popularity of Dulux among designers, architects and specifiers as a quality product, general feedback suggested it was not considered strong on colour choice. Surface newsletter should display Dulux’s commitment to colour through its design and layout.
SOLUTION // Surface highlights Dulux’s extensive and considered colour range in several ways. The masthead changes each issue to a specially chosen Dulux colour. It is concertina folded and uses die-cut squares to highlight different feature colours and recommended colour matches. This requires precise and accurate printing and trimming by the printer, mirroring the special attention
to detail needed in the building and architecture industry. The layout has a modern, architectural, grid-like simplicity that allows large feature images and a strong focus for each case study profile. Surface is on its tenth issue and is still going strong. The success of the newsletter has led to an increased page count to meet demand.